Europe and North America will hit ‘peak meat’ by the year 2025 – meaning the consumption of animal protein will begin to decline.A new report predicts the market for alternative proteins will grow to 97 million metric tons by 2035 – making up 11 percent of the overall protein market
Food for Thought: The Protein Transformation says faster technological innovation and full regulatory support could boost growth to 22 percent of the market by 2035. At the latter’s rate, Europe and North America would reach ‘peak meat’ by 2025.
Boston Consulting Group (BCG) and Blue Horizon Corporation (BHC) conducted the research.
BCG managing director Benjamin Morac said: “Alternative proteins could soon match animal protein in taste, texture, and price. Continue