From Lizzo’s vegan takes on McDonald’s chicken sandwiches to Tabitha Brown’s viral vegan carrot bacon recipe, TikTok’s vegan videos have been viewed more than 8 billion times.
Vegan videos have been viewed 8.1 billion times on TikTok, according to a new analysis conducted by United Kingdom vegan gum company Chewsy. Given the rise of vegan mentions on social media, the company was inspired to analyze trending vegan hashtags on TikTok—which currently has approximately one billion users worldwide.
While videos tagged with #vegan were viewed 8.1 billion times, those tagged with #veganrecipe and #veganrecipes had a combined total of 939 million views, with #veganfood amassing 690.8 million views. Chewsy compiled a list of the 50 most popular vegan foods and found that #vegancheese, #veganchicken, and #veganicecream pulled in 20.1 million, 16.6 million, and 13.3 million views, respectively. Other top viewed vegan videos included references to vegan smoothies, cookies, and pasta.