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The Book of Vegan

[Vegan Marketing] Quorn Launches Vegan Dinosaur Nuggets To Help Children ‘Transition’ To Meat-Free Diets

 

'Roarsome provides families with a tasty and fun way to engage children at mealtimes'

Quorn is launching vegan Dinosaur nuggets to help children transition to a meat-free diet.

Its new ‘Roarsomes’ are a modern spin of the classic Turkey Dinosaurs that were popular in the 90s.

Vegan Dinosaur nuggets.

They will first launch in major UK supermarket Iceland in April, and debut in several other retailers in May – priced at £2.20 per box.

According to reports, the launch has been inspired by market research that found more than 50 percent of seven- 15-year-olds eat chicken nuggets every fortnight.

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