Skip to main content

[Business] Robert Downey Jr. Backs Vegan Bacon Brand As Part Of $40 Million Investment

 

Downey Jr. created Footprint Coalitin Ventures to help finance technology companies that seek to help tackle the world's environmental problems Credit: Justin Brown

Plant-based meat company, Atlast Food Co., has announced it secured a $40 million investment to scale up production of its sell-out MyBacon products – and one of the backers is actor Robert Downey Jr.

Atlast uses mycelium, a fiber found in mushrooms to create its vegan bacon – and thanks to the injection of funds, the next round of production can be sped up.
‘Incredible demand’

Among the investors were Viking Global, Stray Dog Capital, Downey Jr.’s Footprint Coalition Ventures, Applegate, Stonyfield, and Whole Foods.

The investment follows ‘incredible demand’ for the product, which is part of the MyEats brand.


Atlast’s President, Stephen Lomnes, said: “We are building the largest mycelium production facility in the US.” This is to provide consumers ‘a tastier alternative to their favorite animal proteins’, he added.

Continue...
Labels:

Comments

Post a Comment

We welcome your input!

Popular posts from this blog

How to Go Vegan Step-by-Step

"The journey to veganism begins with a single step towards compassion." The Vegan Project Global Forward We're inviting you to go vegan for the sake of not only the billions of animals that are slaughtered each year to feed humanity but also for the sake of our planet and for your own health. Michael Greger, M.D. states emphatically, ''The most ethical diet just so happens to be the most environmentally sound diet and just so happens to be the healthiest.'' I encourage you to visit his non-profit's page, NutritionFacts.org . It is jam-packed with information on the planet-based diet that all vegans follow. And he backs up everything with peer-reviewed scientific studies. An Oxford University study as well as other scientific studies show that becoming a vegan is the single most important action an individual can take to help mitigate the climate crisis we are now facing. So, why does it matter if human beings use their fellow Earthlings as resources a...
Post a Comment
Read more

Vegan Activism 2.0: How to Be an Effective Activist in the 21st Century

Just as we reject oppression based on race and gender, let us extend that compassion to all sentient beings. by  Michael Corthell ,    The Vegan Project Global As veganism continues to gain momentum in the 21st century , the need for effective vegan activists becomes more critical than ever. Traditional confrontational and aggressive approaches are giving way to a new wave of compassionate and inclusive activism - Vegan Activism 2.0. This evolved form of advocacy emphasizes building relationships, educating the public, and creating positive change. Here are essential, specific tips on how to be an effective vegan activist in the 21st century: Kindness and Respect To be a persuasive vegan advocate, practice kindness and respect in all interactions. Regardless of differences, treat others with empathy and understanding. By fostering a respectful dialogue, you encourage openness and receptiveness to your message. Knowledge is Power Equip yourself with a deep understandi...
Post a Comment
Read more

How to Easily Go Vegan and Live a Life of Kindness and Compassion

WELCOME! The very first thing I'd like to say is welcome! I truly feel that just clicking the link and coming to this page is one of the best decisions you've made. How can I say that? Well, because when you become a vegan, on the very first day you will have helped save at least one animal's life and you may even extend your own life! To be a vegan is to be truly human and humane; a good person, a compassionate and a kind person. I am so happy that you are here! Michael Corthell, The Vegan Project   INTRODUCTION ( The Book of Vegan is a free resource and can be shared freely on the Internet and social media. We also offer guidance that is also free of charge.)  Veganism is in fact an ideology or a belief system. It is about social justice and non-violence. Vegans do not consume or use anything from animals(as far as is practicable, and possible).  We also do not knowingly participate in any form of animal exploitation or cruelty toward animals and that includes human an...
Post a Comment
Read more