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The Book of Vegan

[Celebrities] Patrick Schwarzenegger-Backed Vegan Chicken Brand NUGGS Launches in Major US Retailers



Vegan chicken brand NUGGS – which has received investment from Arnie‘s son Patrick Schwarzenegger, is launching in two major US retailers.

The startup describes itself as the Tesla of chicken. Its plant-based nuggets have debuted in 800 Walmart stores across the US. Next month, they will also become available in nearly 400 Target locations.
Patrick Schwarzenegger

Patrick started his own investment company back in 2019. Now, he is involved with a slew of brands such as Super Coffee, Blaze Pizza, and Verb Energy.

NUGGS’ plant-based product is made primarily from texturized pea protein technology enabling the brand to create a ‘tender and juicy nugget that is more advanced than an animal-based nugget’.

They contain 13g of protein (about 25 percent more than animal-based) and 10g of fat (about 40 percent less than animal-based). Moreover, they’re cholesterol-free.

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