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The Book of Vegan

[Opinion] ‘Buying back’ the Amazon with meat alternatives

Future Farm’s Pedro Zuim explains why he believes meat alternatives will save the world.

There’s a growing appetite of people turning to meat substitutes driven by a multitude of factors, including animal welfare, health and environmental concerns.

Right now – more so than ever before – our planet needs us, and for the most part, we can all help. The simplest and most accessible way we can contribute is meatless alternatives.

Food is more than just fuel; we eat for comfort, pleasure, nostalgia and variety. We know how our food should look and feel, and all the emotions it can evoke. Meat-free manufacturers have started to recognise this and create a new generation of plant-based ‘meat’ that tap into those senses. These products have all the seeming indulgence of meat but with a much lower environmental impact...

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