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The Book of Vegan

[Plant-Based] Martha Stewart: ''Vegan Meat Has a Lot of Potential''

Lifestyle guru Martha Stewart is a fan of Burgerfi’s Beyond Burgers and sees the world-changing potential of plant-based meat.

Lifestyle guru Martha Stewart spoke about the world-changing potential of vegan meat in a recent interview with Fortune

Speaking about the growth of the plant-based movement and the role of vegan meat in displacing animal products, Stewart said: “I think [vegan meat] has a lot of potential. I have been an investor in Beyond Meat, and I’ve been trying older products for several years now. For vegetarians, for people who like the idea of a hamburger but don’t like the idea of meat, it is such a nice answer.”

Putting her beliefs into action, Stewart recently joined the board of directors of burger chain Burgerfi—which began serving the vegan Beyond Burger patty in 2017. “I have also been following the vegetarian, plant-based meat development, like the Beyond Burger and Impossible Burger,” Stewart said. “I care very much about meat production in the United States—the serving of meat, how important it is to be high-quality.” 

Stewart admitted that she had a Beyond Burger at Burgerfi recently and revealed she has drastically reduced the amount of animal meat she consumes.

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