Animal Rebellion protestors launched a petition as part of the group's calls for McDonald's to go entirely plant-based by 2025: 'it doesn't end today' is their call.
Mc Donald’s closes its doors in many of its restaurants, following our action this weekend.
We are calling on McDonald’s to commit to become a fully plant based fast food chain, by 2025. They could lead the way with this. They have an opportunity to become the world’s first fast food chain to serve only sustainable meals. We don’t have long. We certainly don’t have long to prevent the worst excesses of the climate crisis hitting us. Governments are doing nothing. Corporations could lead the way.
McDonald’s say they plan to introduce a new range of plant-based meat alternatives from 2021, but that doesn’t go far enough. We are in a climate and ecological emergency and that demands urgent changes to business as usual. Food production alone is set to push Earth past 1.5°C of warming according to an Oxford University meta analysis in 2018. “If we don’t change what we do with food, we would miss the 1.5°C target within 30 to 45 years,” says Professor Michael Clark. He admits, “The most effective one seems to be transitioning to a plant-based diet”.
McDonalds is in an ideal position to lead on this. The chickens they use as food, are only a few weeks old, so closing these factories wouldn’t take long. Procurement chains longer . Re training the farmers to produce plant foods would also take a while, but likely to be no more than a year to build new infrastructure to house climate resistant food plants. Our world is dying, we need to build resilience now, so we can all eat food when the climate breaks down further.
Animal Rebellion spokesperson James Ozden explained: “The meat and dairy industry is destroying our planet: causing huge amounts of rainforest deforestation, emitting immense quantities of greenhouse gases and killing billions of animals each year.”
He continued: “The only sustainable and realistic way to feed 10 billion people is with a plant-based food system. Organic, free-range and “sustainable” animal-based options simply aren’t good enough.”