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The Book of Vegan

[Vegan Foods] 50-Year-Old Meat Company Goes Vegan – Revenue Soars 70% Amid COVID-19

 

50-year-old meat company NOBLE Jerky has gone vegan and witnessed its profits soar amid COVID-19.

The brand shifted away from animal products three years ago to create more sustainable plant-based jerky and other vegan products.

It closed 2020 with a staggering 70 percent increase in revenue compared to the previous year.
Stefan Urbani is the Co-Founder of NOBLE Jerky. In a statement sent to PBN, he said the brand realized raising animals for food production wasn’t sustainable.

“We took our three generations of meat drying technical knowledge, along with new developments in plant-based proteins, to deliver people the ultimate sustainable plant-based protein that tastes just like a top-quality beef-jerky,” Urbani added.

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