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The Book of Vegan

[Business] The Body Shop Commits to Going Vegan

 


The cruelty-free beauty chain is working with The Vegan Society to remove all animal products from its offerings, 60 percent of which are currently vegan.

Cruelty-free beauty retailer The Body Shop will be fully vegan by 2023. Founded in 1976 by British environmental activist Dame Anita Roddick, the retailer is working with The Vegan Society to remove remaining animal products from its formulations. Currently, 60 percent of The Body Shop’s offerings are clearly labeled as “vegan,” including its iconic perfume White Musk—which does not include the deer gland secretions found in non-vegan musk scents.

“Our decision to go 100-percent vegan is a natural next step for The Body Shop,” Lionel Thoreau, Global Brand Director at The Body Shop, said. “Thanks to our founder Anita Roddick, we were the first beauty company to fight against animal testing in cosmetics, and the first major global beauty brand to use cruelty-free musk in our fragrances.”

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