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Exposing the 84% Statistic: A Critical Analysis of Veganism Abandonment Rates

"GoVegan, Stay Vegan!'
 
"An ethical foundation propels individuals into veganism, forming a bond so strong that true advocates seldom waver in their commitment."

Michael Corthell, The Vegan Project Global

Veganism, an ethical lifestyle choice aimed at abstaining from the use of animal products, has gained significant attention in recent years due to its potential ethical, environmental, and health benefits. However, discussions surrounding veganism often include the widely cited statistic that claims 84% of individuals who identify as vegetarian or vegan eventually abandon the lifestyle. This report aims to delve into the origins of this statistic, critically examine its implications, and provide context through recent research findings.

The Faunalytics Study of 2014

The oft-quoted 84% statistic stems from a study conducted by Faunalytics in 2014. This study sought to understand the retention rates of people who had identified as vegetarian or vegan in the United States. The study surveyed over 11,000 participants, gathering data on their dietary choices and duration of adherence to a vegetarian or vegan diet. The findings indicated that 84% of those who had ever identified as vegetarian or vegan had since discontinued following the diet.

Limitations of the 84% Statistic

While the Faunalytics study provided valuable insights into the rates of diet abandonment, it is essential to recognize certain limitations that cast doubt on the statistic's accuracy and interpretation. Notably, the study did not differentiate between individuals who had embraced veganism for a brief period versus those who had maintained the lifestyle for a more extended duration. Consequently, the 84% statistic may inadvertently encompass individuals who merely experimented with veganism but never truly committed to its principles.

A More Recent Perspective: The University of Oxford Study (2018)

In 2018, the University of Oxford conducted a study that sheds new light on the phenomenon of individuals abandoning veganism. This study focused on the attrition rate within the first year of adopting a vegan lifestyle. Contrary to the 84% statistic, the University of Oxford's research found that 20% of individuals discontinued their vegan diet within the first year. This figure suggests that the rate of people quitting veganism might be significantly lower than previously suggested by the Faunalytics study.

Factors Influencing Veganism Abandonment

The 84% statistic raises questions not only about its accuracy but also about the reasons underlying individuals' decisions to cease veganism. The statistic itself does not delve into the motivations behind these dietary changes. Individuals may discontinue veganism for various reasons, including challenges in adhering to the diet, concerns about nutritional adequacy, or a shift in ethical and environmental beliefs. Therefore, attributing the entire 84% abandonment rate to a lack of commitment to veganism may oversimplify a complex issue.

Conclusion and Implications

The 84% statistic, derived from the Faunalytics study of 2014, has played a significant role in discussions about the longevity of veganism. However, its lack of differentiation between short-term and long-term practitioners, coupled with its limited insight into abandonment motivations, makes it an imperfect representation of the vegan landscape. Recent research, exemplified by the University of Oxford study, suggests a lower attrition rate within the first year of veganism.

To gain a comprehensive understanding of why individuals discontinue veganism and to accurately assess the long-term sustainability of the lifestyle, further research is needed. Studies should consider the diverse motivations, challenges, and experiences of individuals within different time frames of vegan adherence.

This nuanced approach will enable more accurate insights into the complex factors that influence individuals' decisions to maintain or abandon a vegan diet.

References:

  1. Faunalytics Study (2014 & 2022)
  2. University of Oxford Study (2018)
  3. Beyond Carnism
  4. The Vegan Society

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